PRIVACY POLICY
Last Updated: [November 25, 2024]
Introduction
Welcome to Whitehead Orthodontics (“we,” “us,” or “our”), accessible via whiteheadortho[dot] com. We respect your privacy and are committed to protecting any personal information you provide. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services, including text (SMS) and email communications. By using our website and services, you agree to the terms described in this policy.
Information We Collect
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Personal Information
- Contact Details: When you fill out a form, schedule an appointment, or otherwise provide information, we may collect your name, email address, phone number (including mobile), and other details you choose to provide.
- Patient Information (Potentially HIPAA-Related): If you share medical or dental information through our forms or patient portals, we adhere to applicable HIPAA guidelines to protect this data.
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Text Message and Email Communications
- By providing your phone number and/or email address, you agree to receive communications from us, which may include appointment reminders, updates on your treatment, marketing messages, and other relevant information. You can opt out of marketing texts or emails at any time (see Your Choices below).
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Non-Personal Information
- We automatically collect certain technical details about your visit, including IP address, browser type, device information, and pages visited. We may use cookies or similar technologies to enhance site functionality and user experience.
How We Use Your Information
- Service Delivery: We use personal information to schedule appointments, provide orthodontic treatments, and manage patient records.
- Communication: We may send email or text (SMS) messages regarding appointment reminders, follow-ups, or important updates.
- Marketing and Promotions: With your consent (where required by law), we may send promotional emails or text messages about services, special offers, or events.
- Website Improvement: Non-personal data helps us analyze site usage and improve website performance and security.
Cookies and Tracking Technologies
We use cookies and similar tracking tools to analyze trends, administer the site, and gather demographic information about our user base. You can disable cookies in your browser settings, but doing so may limit certain functionalities of our website.
Sharing and Disclosure of Information
- Service Providers: We may share your personal information with third-party service providers (e.g., payment processors, hosting services) who assist us under strict confidentiality agreements.
- Legal Compliance: We may disclose personal information when required by law or if we believe it is necessary to protect our rights, comply with a judicial proceeding, court order, or legal process.
Data Security
We employ industry-standard security measures (e.g., encryption, secure servers, access controls) to protect your information. However, no method of transmission over the Internet or electronic storage is entirely secure.
Text Message (SMS) Policy
- Opt-In: By providing your mobile number, you consent to receive text messages from Whitehead Orthodontics. These may include appointment reminders, important updates, and promotional offers.
- Opt-Out: You may opt out at any time by replying “STOP” to any text message, or by contacting us directly (see Contact Us below). Standard messaging and data rates may apply.
Your Choices
- Opt-Out of Communications: You can unsubscribe from marketing emails by clicking the “unsubscribe” link or by contacting us. To opt out of text messages, reply “STOP” or reach out directly.
- Access and Updates: You have the right to access, correct, or delete your personal information, subject to applicable laws and regulations.
- Children’s Privacy: We do not knowingly collect information from children under 13 without parental consent. If you believe we have collected such information, please contact us to remove it.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted here with an updated “Last Updated” date. Your continued use of our services after changes are posted constitutes acceptance of the revised policy.
Contact Us
If you have any questions or concerns about this Privacy Policy or would like to exercise any of your rights, please contact us at:
Whitehead Orthodontics
203 Mallard Lakes Drive
Lexington, SC 29072
[(803) 996-5100
frontdesk@whiteheadortho.co